There is so much crammed into the SCBWI Summer Conference I can’t possibly put all of my notes into one blog. Even by choosing a subtopic, like Editors, I’ll only have the opportunities to present a fraction of the information I received. But I do hope that this is helpful in deciding who to send your work to or a new appreciation for what editors in general are looking for today.
Nancy Conescu, Editor at Little Brown Books for Young Readers
I attended one of Ms. Conescu’s breakout sessions. Her imprint publishes Trade (for everyone out there not familiar with the term, “Trade” is a publishing term for hardbacks) from Picture Books through Young Adults. She referred to Little Brown as “a small publisher with a big budget.” The process for choosing a book to publish at LBYR is that one editor reads a manuscript first. If she likes it then at a weekly editor’s meeting she gets three to five additional editors to read the book. If those editors like the book then the Editorial Director reads it. If the ED likes it, then it’s presented at the monthly Acquisitions meeting where representatives in Finance, Publishing, Marketing, Special Sales, Promotion, Subagents, Library Marketing, and Editing gather to discuss the fate of the book. Retail stores are the biggest market for LBYR. In YA, they are not looking for anymore Gossip Girl type of books. They have plenty of those on their list already. They are not afraid to take risks. Two books that Conescu showed excitement for are Ghost Girl and Prophecy of the Sisters. I asked her specifically if there were any genres that she was opposed to seeing, and she stated that as long as it had an original take there wasn’t any genre she wouldn’t take a look at. She doesn’t read unsolicited manuscripts, so if you don’t have an agent the best way to reach her is through a conference.
Diane Hess, Scholastic Press
I attended Ms. Hess’s breakout session that was about the World of Scholastic. One thing that really showed through was her love for books that have a historical bent. Also, books that are based on true, inspirational stories. For instance, she referred to books on her list about the holocaust, slavery, and a death-row experience. Curiously, she also is working with another imprint that publishes humorous chapter books. So I could be oversimplifying her tastes. Hess is looking for picture books through middle grade.
Elizabeth Law, VP and Publisher of Egmont Books USA
I attended her breakout session titled “Mistakes I’ve made and what I’ve learned from them” and let me tell you it was one of the best workshops I attended. Scratch that, it WAS the best breakout session I attended. What struck me was how so many of her mistakes centered on taking on a project because she (or her publisher) thought it would sell well rather than because they really thought the writing was excellent. She’s learned that no matter how much money you throw at a mediocre book you can’t make it sell well. My favorite example was Jay Leno’s picture book. Apparently, he promoted it on the Tonight Show, they put out a huge contest, and spent a mint on promotion and the book still didn’t sell. She described the style of writing she’s looking for as “meat and potatoes books.” Law isn’t attracted to work that’s too edgy or too literary. She isn’t currently taking unsolicited submissions, but she said that will change as soon as she has the staff capable of handling it!
David Gale, VP and Editorial Director at Simon & Schuster Books for Young Readers
In Gale’s breakout session, he said he had a reputation for being the most blunt of all editors. I thought he was the most concise as to what he’s looking for and how to sell a book to Simon & Schuster. He acquires a mix of commercial and literary styles. Be wary of sending a fantasy his way; he said that fantasy was still selling well “but I wish it wasn’t.” His best advice to unagented writers is to NOT target a specific editor when submitting your work. Apparently, the junior editors every three weeks will go through the slush pile. They have permission to do whatever they like with what they find. The benefit of submitting to this “general” pile is that a junior editor will know what senior editors are looking for and can send your manuscript off to the right person. Also, occasionally an editor will ask for revisions even before they send it to the right editor to give you the best chances of success. These junior editors are motivated to find the next big thing, and have the time to work with you to make the manuscript as tight as possible. The Simon and Schuster hotline for submission guidelines is 212-698-2707.
Some brief comments on other editors:
Debra Dorfman of Scholastic Paperbacks, Cartwheel, and Licensing. She publishes mass-market books. She handles licensing, paperbacks, book fairs, and paperback series developed in house. She mentioned a new social website geared for children who read called “Stacks.” At Stacks children can connect with each other and authors (the authors don’t have to be limited to Scholastic).
Allyn Johnston is VP and Publisher of her own West-Coast imprint under Simon & Schuster called “Beach Lane.” She’s looking for Picture Books for the very young and she has wide-ranging tastes for other genres. She wants to acquire books “that change children’s lives.”
Gretchen Hirsch of Harper Collins is mostly looking for YA that’s smart and sexy. Though voice is important, she is looking for page-turners (books with strong plots).
Amalia Ellison of Harry N. Abrams (Amulet Books) is looking for Eclectic / Commercial. Ellison mentioned Twilight as a novel she wished she had published. When asked what she would choose if she had to pick between a book with a strong voice or a book with a strong plot she said she would probably choose plot though she thinks she should say voice.
Namrata Tripathi of Hyperion Books for Children and Jump at the Sun is looking for Eclectic / Literary. She mentioned John Green as one of the authors she wished she could have published. Tripathi believed plot could be coached and developed but voice was something that she can’t force.